Americans Love Pumpkin Spice

By Zoya Gervis // SWNS–The vast majority of Americans love pumpkin spice so much that they’d be willing to sign a petition to allow the flavor to be available throughout the year, according to a new survey.

Seventy-nine percent would be willing to add their name to the list, all to ensure one of their favorite fall flavors continues through the rest of the seasons.

But even without a petition, some people can’t hide their obsession with pumpkin spice. The survey of 2,000 Americans found that, of those who enjoy pumpkin spice treats, 41 percent say they’d give up carbs to get pumpkin spice coffee for life.

Additionally, it turns out Americans would rather give up alcohol, chocolate and their cell phone before giving up pumpkin spice coffee. Forty-one percent said they’d give up alcohol and 28 percent would be willing to sacrifice chocolate.

Conducted by OnePoll in conjunction with the Green Mountain Coffee Roasters® brand team, the study examined Americans’ fall habits and behaviors and found 80 percent are on the pumpkin spice bandwagon.

Of those who plan on having something pumpkin spice-flavored this fall, results uncovered that 41 percent would stand in line at the DMV once a month for the rest of their lives if it meant they’d get pumpkin spice coffee for life.

Some Americans are willing to go to some extremes in the name of pumpkin spice. Of pumpkin-spice enthusiasts, two in five would take a red-eye flight once a week just to have pumpkin spice coffee for life.

While a further 35 percent of those who plan on enjoying something pumpkin spice-flavored say they would name their child “Pumpkin Spice” if it meant being able to have pumpkin spice coffee for life.

But that’s not all that people who love the pumpkin spice flavor are willing to do to ensure they have pumpkin spice coffee for life. Of those drinking the fall treat, three in 10 reveal they would sit in traffic for two hours every day just to have the flavored coffee for life.

Pumpkin spice is more than just a trend. Of those who plan on having pumpkin spice treats this season, 68 percent begin craving the deliciousness of pumpkin spice before the season even hits in September.

But what specific pumpkin spice treats are those who love the flavor excited to have? Of those who plan on having pumpkin spice-flavored foods and drinks, Americans are most excited to get their hands on coffee.

Seventy-seven percent of those who plan on having something pumpkin spice-flavored expect to have it as coffee.

Forty-six percent of those who expect to have something pumpkin spice this fall season will do so in the form of cookie, while a further 45 percent will do so with their cereal.

“Americans really can’t wait until September to enjoy the tastes of fall,” said a spokesperson for the Green Mountain Coffee Roasters® brand team. “Pumpkin spice is a flavor that many would love to enjoy year-round.”

Pumpkin spice isn’t the only thing people look forward to when it comes to fall. The number one thing the respondents revealed excites them about fall was the change in the weather (44 percent).

Other fall favorites that get people jazzed include having football season back (37 percent) going apple picking (23 percent), drinking warm drinks (22 percent) and, of course, Thanksgiving (20 percent).

TOP 10 PUMPKIN SPICE-FLAVORED TREATS
1. Coffee                       77%
2. Cookies                    46%
3. Cereal                       45%
4. Marshmallows           40%
5. Donuts                       37%
6. Yogurt                        34%
7. Cream cheese           34%
8. Coffee creamer          33%
9. Tea                             30%
10. Liquor                       25%

10 EXCITING THINGS ABOUT FALL
1. The change in the weather                              44%
2. Football season is back                                   37%
3. All things pumpkin spice                                  37%
4. The leaves changing colors                             35%
5. Lower electricity bills                                        29%
6. Going apple picking                                          23%
7. Drinking warm drinks                                        22%
8. My favorite TV shows are back on the air        20%
9. Thanksgiving                                                    20%
10. Wearing sweaters and comfier clothing         19%

TOP 5 FALL SEASONAL FLAVORS
1. Cinnamon              35%
2. Pumpkin spice       34%
3. Apple                      33%
4. Pecan                     28%
5. Maple                     27%